Paid Media Campaign - Programmatic

Witness automation in play to drive revenue and evaluate when and where to appear

Finding the right channel that provides expected inventory space and allows data compilation across all channels may seem like a tedious task. But with Abacus automation solutions, fret no more. We help you achieve your desired reach with the collective effects of social, video, mobile, and display campaigns.

Premium Alliance

We are associated with the best in market publishers who can fulfil your inventory needs and reach a high-value audience. Reap benefits from our association to create awareness, build a strong customer base and increase conversions.

Result-Oriented Creatives

Engage customers with influential ads created using effective audio-visual elements and motion graphics. Increase their brand affinity with relatable graphics to get a bottom-line impact.

Smart Investment

We make sure that each rupee you spend is put to work and make more money with smart media buying. You will get full visibility into your media spends, fees and creative production. Our transparency in transactions leaves no room for doubt while we make your investment worthwhile.

Integrated Teamwork

Our approach towards creating a customer-centric strategy is through collaborative efforts of our paid, search and social teams. We all work in sync to develop campaigns and approaches with a deep understanding of customers’ preferences, expectations, interests, and motivation.

Targeting Audience

Using our audience insights, we decide on the right content and which channel to choose for better coverage throughout the funnel. We determine the audience size and media preferences and spend wisely on media buying.

Fraud Prevention

We evaluate the publisher’s credibility and get rid of fraudulent inventory. We help you devise internal strategies to prevent losses due to questionable spends.

Test & Replicate

We increase the number of campaigns, test out these to evaluate which ones work the best, and replicate the process to maximise the impact.

Get the most out of your paid media

We will help you design strategies for using paid media to achieve your business goals and help you understand how these approaches increase revenue with the help of measurable KPIs. Exploit the technology to the maximum to grow profits by capturing a high-value audience.
Learn how we help you:

Better Visibility

Increase your presence across available media
Reconnect

Focus on the first-party data for the best content experience
Personalise Content

Create and broadcast relevant & relatable content throughout the media channels, formats and devices.
Monitor

Evaluate media throughout platforms like displays, audio, video screens and make a smart buying decision
Integrate

Collaborative campaigns considering search and social insights